Articles
Plain answers for independent business owners.
How more people nearby find you on Google and through things like ChatGPT, what your website really needs to turn them into bookings, and the rules worth knowing. Each one lists the sources it was checked against.
15 October 2026 · 6 min read
Small business SEO: a plain English guide
How small business SEO really works: your Google Business Profile, your website, reviews, local content and AI search, and what to do first.
13 October 2026 · 7 min read
How much does a website cost per month in the UK?
What you actually pay for each month to keep a small business website running, what's worth paying for, what isn't, and how to read a pay monthly deal.
9 October 2026 · 8 min read
Salon website design: what brings clients in
What a UK hair, beauty, nail or barber salon website needs: online booking, a clear price list, real photos, local search and the mistakes most salons make.
7 October 2026 · 6 min read
Do I need a website if I already have Instagram or Facebook?
An honest answer for small business owners: what Instagram and Facebook do well, what a website does that they can't, and when you can wait.
7 October 2026 · 5 min read
Google Business Profile posts: what to post and how often
What to post on your Google Business Profile, how often to post, the three post types, and the rules that get posts rejected, with ideas for every week.
7 October 2026 · 6 min read
How much does a small business website cost in the UK?
What really drives the cost of a small business website, the main routes from DIY to agency, the ongoing costs people forget, and what to ask before you sign.
7 October 2026 · 6 min read
How to get more Google reviews without feeling awkward
Honest ways to get more Google reviews, with asking scripts you can copy, plus the UK rules on fake and incentivised reviews and Google's own policy.
7 October 2026 · 6 min read
How to get your local business recommended by ChatGPT
What helps a local business get named when people ask things like ChatGPT for a recommendation, in plain words, with a checklist you can work through.
7 October 2026 · 7 min read
How to reply to Google reviews, with examples you can copy
How to respond to Google reviews, good, mixed and negative, with copyable examples for salons, therapists, cafes and trades, and the privacy rules to keep.
7 October 2026 · 6 min read
What every cafe website needs
A practical guide to cafe websites: what customers look for on their phone, menus, allergens, opening hours, Google Maps and the mistakes most cafes make.
7 October 2026 · 7 min read
Why isn't my business showing on Google Maps?
The usual reasons a business doesn't appear on Google Maps, from an unclaimed profile to the wrong category, and what to check first to fix it.
30 September 2026 · 7 min read
Can I advertise Botox on my clinic website?
The UK rules on prescription-only treatments on an aesthetics clinic website, explained carefully from the ASA and CAP guidance.
30 September 2026 · 6 min read
How to get your clinic recommended by ChatGPT
What helps a clinic get named when people ask things like ChatGPT for a recommendation, including llms.txt explained in plain words.
30 September 2026 · 6 min read
Physio website design: what brings patients in
What a UK physio, osteopath, chiropractor or podiatrist website needs: booking, tap-to-call, condition pages, local titles and trust.
30 September 2026 · 6 min read
What an aesthetics clinic website really needs
A plain guide to aesthetics clinic websites: booking, prices, trust, local search, and the rules on prescription-only treatments.
30 September 2026 · 7 min read
Why isn't my clinic showing on Google Maps?
The usual reasons a clinic doesn't appear on Google Maps, and what to check on your Google Business Profile and website to fix it.
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