Freelance web design
Websites for independent practices.
Made slowly, by one person, on purpose.
I'm Valerie. I design and build fast, beautiful websites for clinics, practices and local businesses. Sites that get you found by the people searching nearby, and make it effortless for them to book.
Selected work
A few sites I've built lately.
Every practice gets its own design, no two alike. All live, working sites: click through and have a proper look around.
Good Skin Days
Visit →Skin & aesthetics clinic
Compton Acres Dental
Visit →Dental practice
Cheltenham Orthodontics
Visit →Specialist orthodontics
High Oaks Dental
Visit →Family dental practice
Smile4Life
Visit →Dental practice
Ceylon Curry
Visit →Restaurant
What a good site does
The quiet work a website does for a practice.
Being found.
Most people have a proper look online before they ever ring up. I build sites so they show up where that look happens: Google, Maps, and now the AI assistants people ask for recommendations. Clean structure underneath means the machines can read it as easily as your patients can.
Being chosen.
People decide whether they trust a place within moments of it loading. So everything I build loads in a blink, works beautifully on a phone, and puts your reviews and your booking button exactly where a slightly-busy person needs them. The person who meant to book actually books.
Coming back.
A site is not a leaflet, it is a front door. Kept fresh, easy to update, and looked after month by month, it keeps working: past patients rebook, new ones arrive, and word of mouth has somewhere lovely to land.
One new patient can be worth around £6,000 to a dental practice over the years. A regular aesthetics client, £800 to £2,000 a year. It does not take many for a good site to quietly pay for itself.
How I work
Simple, honest, and looked after.
One fixed fee.
Agreed upfront, never hourly, no surprises. You know exactly what you're paying before we start.
You stay in control.
Your site is a joy to edit yourself. I include complete training for you and your team, so nothing feels locked away.
I look after everything.
Hosting, updates, the little tweaks that come up over time. You can always just ask me.
Under the bonnet
The boring bits I obsess over, so you never have to.
Every build gets the same care underneath, whatever it looks like on top.
Speed. Built to load in a blink, even on a phone on a patchy connection. Slow sites quietly lose the people who nearly booked.
Local search. Structured so Google understands exactly what you do and where, and pairs properly with your Google Business Profile and reviews.
AI search ready. More people now ask ChatGPT and the like for recommendations. I build with the structured data those assistants read, so you are part of that answer.
Mobile first. Most of your visitors are on their phone, often mid-task. Everything is designed there first, not shrunk down as an afterthought.
Easy booking. Whatever you use for appointments, it gets wired in so booking takes taps, not phone tag.
Accessibility. Readable, navigable and usable for everyone, including the patients who struggle with small text and fiddly menus.
Security and care. SSL, updates, backups and a watchful eye, handled month by month so nothing quietly breaks.
A visibility snapshot. Before I build anything, I look at how you currently show up on Google next to the practices nearby, so we both know exactly what the new site has to beat.
About Valerie
Hello, I'm Valerie.
I'm a freelance web designer, and, full disclosure, a fairly new mum, which is partly why I do things this way.
I'm building my portfolio with a small, deliberate number of independent practices I genuinely love working with. Clinics, local businesses, places run by people who care about what they do.
Every site I take on gets my full attention. No account managers, no ticket queues. Just me, doing the work and answering the emails.
Say hello
Fancy a chat?
If you'd like to talk about your site, or you're just curious what a fresh one could look like, grab fifteen minutes with me. No pitch, no pressure, just a friendly chat about what would genuinely help.
Or just reply to my email, I read everything myself. WhatsApp works too if that's easier.